To serve our clients most efficiently, we are always developing new ways to collect and analyze data, as well as facilitate communication among the team.

FFR eTalk™: FFR's Web-enabled Qualitative Research Tool. Expert moderators conduct qualitative research over the phone while respondents view visual material right on their computer. Flexible, efficient, convenient, and versatile, FFR eTalk™ provides broad geographic reach, fresh perspectives, shorter lead times, and reliable results. An excellent method for testing product concepts, ad concepts, positioning and promotional messages, sales aids, and other marketing materials. A valuable approach to reach high prescribers and key opinion leaders who won't take time to travel to a research facility. It's also excellent for smaller or less concentrated audiences, such as managed care decision makers or highly specialized practitioners. And you and your team can monitor the research at your convenience via phone and Web. Digital recordings of all interviews are also available 24/7 to listen to online or download at your convenience.


What our clients say about FFR eTalk™:

"Our objective was to reach physicians all over the nation, not just the standard NYC, Chicago, and LA stops. FFR eTalk™ was the perfect solution. Over the course of 4 days, my team was able to observe a dozen interviews with physicians all over the country via the Web. The technology was sophisticated, yet very easy to use, the respondents were fresh and engaging, and the project overall was very successful. I do plan to use this methodology again."

Tim Kiernan
Market Research Manager
Taro Pharmaceuticals


"(FFR eTalk™) was very helpful as I have always faced geographical issues with a small universe to choose from. FFR eTalk™ enabled me to overcome this hurdle while keeping the ability to communicate with the moderator and observe (listen) to comments from respondents, both in 'real time.' The only thing missing is the large bowl of M&Ms..."

Director, Managed Markets U.S. Market Research
Multinational pharmaceutical company

OmniTalk™: Now you can interview physician specialties across the country (in a randomized representative sample) and get the answers you need quickly, without the cost of a full-blown, custom-research study. It’s the benefit of a new, focused, cost-effective research option from FFR called OmniTalk™. Contact us today to learn more.

Project Talk: Our proprietary Web-based tool facilitates efficient, timely, and accurate consultant–client communication. Key schedules, documents, and reports are uploaded to a password-protected Web site and can be accessed, reviewed, or commented upon at any time.